About Us

An independent marketing and advertising collaborative, Adaptive Branding thrives on identifying opportunities where marketing and branding can be a successful business solution.  Led by Kristi Jacobs, a multi-disciplinary marketing and brand strategist, Adaptive provides affordable access to big-agency thinking and services that can move a brand and business forward.

About Kristi:

A keen marketing and brand strategist, Kristi Jacobs has been the mind behind many successful national and regional marketing campaigns. Providing an optimum balance of right-brain/left-brain thinking, Kristi leverages key insights into powerful and memorable brand stories designed to connect and build trust and relationship between brands and their constituents through traditional and digital channels. And with proven category experience spanning from economic development and healthcare to casual dining and financial, she possesses the necessary in-depth, hands-on “know-how” needed to create cost-effective, fully-integrated marketing strategies and campaigns that deliver results.